eToys Closed

eToys went bankrupt in 2001, and KB Toys bought their assets. However, in 2008 K·B Toys had their second bankruptcy in 5 years, resulting in KBToys.com and their stores closing in early 2009. Toys "R" Us acquired the KBToys brand and related assets, so now eToys.com redirects to the Toysrus.com website. For current discount codes and sales promotions, please see our ToysRus Coupons. We also list many promo codes for other online toy and game stores in our Toys Coupons section.

eToys Coupons & Promo Codes

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About eToys.com

eToys is your one-stop Internet shop for toys of any kind. What's great about their website is that you not only can search by brand or age group; you can also search by character. This is a very convenient feature, because if you don't know what your child is talking about, you can just select the character and find a gift that he or she will be interested in. And, if you are buying a gift for a child that lives far away, e Toys can gift wrap it and send a gift receipt to them, so you don't have to bother mailing it yourself.


E-toys carries most of the major toy brands, such as Mattel, Disney, Milton Bradley, Lego, Hasbro, Sony, Tonka and VTech, just to name a few.

Finding the perfect gift is a snap, because the store is organized into nine categories: learning toys, toys and games, books, baby, electronics, computer software, children's room decor, movies and videos, and video games.

Another practical feature about www.etoys.com is that they have a gift finder that will help you select an age and gender appropriate gift for a child. Just answer two questions, and it will give you many choices that you can rank by price, brand or character. You can't go wrong with buying all of your toys at eToys.

eToys is the leading Internet retailer of children's products, carrying more than 100,000 competitively priced items, including both nationally advertised and specialty toys, software, videos, party goods, music, video games, and books. eToys also offers detailed product information, helpful shopping services, and easy-to-use Web pages. eToys makes gift giving easy by creating Wish Lists, Birthday Reminders, and more. In addition, they offer special sections where parents can find answers to their questions, tips, and great product ideas.

An online toyshop like this makes browsing and buying an easy task. Not only can you go straight to toy collections like baby, electronics, learning toys, movie videos and video games, you can also target toys for particular age ranges, characters and brands. There's also a comprehensive children's bookstore where you can search by language, subject, format and price range. For buyers in a hurry, there's a "hot list" of best sellers, so you'll know what's popular. The kid's decor section has hundreds of items like themed chairs, tables, slumber chairs, lamps, signage and storage. If you're throwing a kids party, just choose a theme in the Party Supplies section to get some great ideas.

On eToys.com you can shop by age, character, gender, or price. You can browse toys that inspire imagination and creativity.